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Some biases are more acceptable than others. It may be reasonable not to hire a convicted burglar as a house sitter. However, people view many social biases, such as racial prejudice or gender stereotypes, as unacceptable and wish to overcome them. Many people also wish to overcome influence from groups they see as coercive, such as political parties or the media. How might individuals reduce or overcome the influence of unwanted biases on their behavior?

My research program investigates motivations and strategies for reducing bias, and their consequences for identification (and disidentification) with social groups, as well as social and political judgment and behavior. I pursue this research from an implicit social cognition framework, assuming that attitudes and identities can operate implicitly (i.e., outside of conscious awareness or control), but still influence important outcomes, such as ethnocentrism and discrimination (for reviews see Nosek, Hawkins, & Frazier, 2011; Nosek, Hawkins, & Frazier, 2012). In one line of work, I investigate how goals to avoid bias influence group value and identification. In a second line of research, I explore individual difference predictors of bias and overcoming bias.